TrafficTracer

📍 What is TrafficTracer?

TrafficTracer is Accurat’s location intelligence platform designed for Expansion, Store Performance, and Real Estate teams. It helps you evaluate the potential of any physical location by analyzing foot traffic patterns, nearby retail context, and audience insights—all powered by anonymized, GDPR-compliant location data.

Whether you're planning a new store, relocating an existing one, placing a billboard, or showcasing a retail park’s value to tenants—TrafficTracer helps you make smarter, data-driven decisions based on real-world movement.

💡 What does TrafficTracer help you do?

The success of any location depends on more than just square footage or rent. With TrafficTracer, you can uncover a site’s true potential by understanding how many people pass by, when they do so, and where they’re coming from.

You can:

• Assess location potential for store openings or relocations
• Understand traffic trends and seasonality
• Measure cannibalization risk from nearby stores
• Show the value of retail parks to prospective tenants
• Choose optimal billboard placements
• Evaluate the impact of city events or tourism

📊 Key Features

• Traffic Evolution: Track how foot traffic changes over time—daily, weekly, monthly, or by hour. Identify seasonal patterns or consistent flows that match your operational goals.
• Traffic Details: Visualize footfall heatmaps, transport modes, and direction of movement. Identify local hotspots and busy hours.
• Catchment Area & Passerby Origins: Understand who lives nearby, where visitors come from, how often they return, and how far they travel. Break down your reach by time and distance.
• Nearby Retail & Local Context: Map surrounding brands and stores to assess whether the location complements or competes with your existing network.
• Shared Traffic & Cannibalization: Evaluate traffic overlaps with your own or competitor locations to measure potential cannibalization—or identify opportunities for synergy.