What is location intelligence

What is Location Intelligence?

At its core, Location Intelligence involves collecting, analyzing, and visualizing data that has a geographic component. This process enables businesses to answer critical questions like:

• Where are our customers coming from?
• Which locations have the highest foot traffic?
• How do external factors like weather or events influence consumer behavior?

By integrating spatial data with traditional business intelligence, organizations gain a multidimensional view of their operations and markets.

How Accurat enhances Location Intelligence

Accurat elevates Location Intelligence by collecting millions of real-time, anonymized location data points daily from consenting users via partner apps. This data is cross-referenced with Points of Interest (POIs)—including your business locations and those of competitors—to provide a clear view of actual consumer behavior. 

Key features of Accurat's approach include:

• GDPR-Compliant Data Collection: Ensuring user privacy through strict consent protocols and anonymization techniques.
• AI-Driven Analytics: Transforming raw location data into insights about consumer routines, brand interactions, and media exposure.
• Actionable Dashboards: Providing intuitive interfaces for businesses to explore data, identify trends, and make data-driven decisions.

This methodology allows businesses to understand not just where consumers are, but how they move, interact, and make purchasing decisions in the real world.