How Accurat collects and processes data
Understanding real-world behavior starts with high-quality, privacy-compliant data. At Accurat, we’ve built a robust data infrastructure that powers accurate, actionable insights—updated daily.
📍 How It Works
Every day, Accurat collects millions of real-time location data points from hundreds of thousands of consenting users via a diverse network of partner apps. These data points are cross-referenced with Points of Interest (POIs)—including your locations and those of your competitors—to provide a clear, unbiased view of consumer behavior in the physical world.
With large sample sizes, continuous data refreshes, and advanced analytics, our platform is often described as Market Research on Steroids.
📍 Privacy First, Always
We are committed to the highest standards of data privacy:
- All data is anonymized and fully GDPR-compliant
- Users opt in through our partner app network
- No personally identifiable information (PII) is ever collected or stored
Read more about how we deal with GDPR compliancy ➚
📍 Continuously Updated, Always Relevant
- Daily updates ensure your insights reflect the most recent trends.
- A broad partner ecosystem guarantees diverse and representative data inputs
- Our systems are built to scale, so you always get reliable results across locations and timeframes
📍 From Movement to Insight
Our AI-powered analytics engine transforms raw location signals into clear, actionable insights. Here's how we interpret real-world behavior:
- Frequently Visited Locations: Identify home, work, and other key destinations to map consumer routines
- Retail & Brand Visits: Understand shopping patterns, store preferences, and loyalty dynamics
- Out-of-Home (OOH) Interaction: Measure exposure to billboards, digital screens, and transit ads to assess media impact