How Accurat collects and processes data
How we collect and process our data
Understanding real-world behavior starts with high-quality, privacy-compliant data. At Accurat, we’ve built a robust data infrastructure that powers accurate, actionable insights—updated daily.
How It Works
Every day, Accurat collects millions of real-time location data points from hundreds of thousands of consenting users via a diverse network of partner apps. These data points are cross-referenced with Points of Interest (POIs)—including your locations and those of your competitors—to provide a clear, unbiased view of consumer behavior in the physical world.
With large sample sizes, continuous data refreshes, and advanced analytics, our platform is often described as Market Research on Steroids.
Privacy First, Always
We are committed to the highest standards of data privacy:
- All data is anonymized and fully GDPR-compliant
- Users opt in through our partner app network
- No personally identifiable information (PII) is ever collected or stored
Read more about how we deal with GDPR compliancy
Continuously Updated, Always Relevant
- Daily updates ensure your insights reflect the most recent trends.
- A broad partner ecosystem guarantees diverse and representative data inputs
- Our systems are built to scale, so you always get reliable results across locations and timeframes
From Movement to Insight
Our AI-powered analytics engine transforms raw location signals into clear, actionable insights. Here's how we interpret real-world behavior:
- Frequently Visited Locations: Identify home, work, and other key destinations to map consumer routines
- Retail & Brand Visits: Understand shopping patterns, store preferences, and loyalty dynamics
- Out-of-Home (OOH) Interaction: Measure exposure to billboards, digital screens, and transit ads to assess media impact