CampaignCompass

📍 What is CampaignCompass?

CampaignCompass is Accurat’s powerful location intelligence platform built for Marketing, Media, and Consumer Insights teams. It measures the real-world impact of your campaigns—across retail, loyalty, and (D)OOH media—by analyzing footfall, customer behavior, and brand interactions, all powered by anonymized, GDPR-compliant location data.

In an increasingly complex media landscape, knowing what worked, for whom, and where is essential. CampaignCompass gives you the clarity to evaluate campaign performance, compare against competitors, and understand consumer response—so you can optimize faster, prove ROI, and make smarter media decisions.

💡 What does CampaignCompass help you do?

Retail is a constant challenge to convince consumers to choose you. As a brand, you influence consumer choice every day through various efforts. Your competitors are also taking action. A loyalty campaign, a sharp promotion, leaflet distribution, or a (D)OOH campaign—everything influences behavior.

Measure the impact of campaign efforts—yours or your competitors'. Both nationally and for specific target groups or store segments.

• Analyze a campaign's market impact
• Measure your folders' drive-to-store effect
• Identify the best folder design through A/B testing
• Assess the impact of a (digital) OOH billboard campaign
• Optimize & plan your door-to-door distribution
• Maximize OOH impact by selecting the best billboards

📊 Key Features

• Campaign Impact Analysis: Measure footfall changes during your campaign and compare to baseline periods.
• Drive-to-Store Attribution: Understand whether and how media exposure translates to real-world visits.
• Competitive Benchmarking: Identify which brands gain or lose visits during your campaign window.
• Customer Loyalty Metrics: Track how loyal your customers are throughout the campaign cycle.
• Segmented Insights: Evaluate campaign performance across different consumer groups to refine targeting.