MarketMonitor

📍 What is MarketMonitor?

MarketMonitor is Accurat’s powerful location intelligence platform designed for CMI (Consumer & Market Insights), Strategy, and Marketing teams. It delivers real-time, actionable insights into brand performance, consumer behavior, and market trends, all powered by anonymized, GDPR-compliant location data.

In a dynamic marketplace, understanding what’s happening, why it's happening, and how to respond is critical. MarketMonitor provides the clarity you need to track competitive movements, measure the impact of your strategic initiatives, and detect emerging shifts—so you can act faster and smarter.

💡 What does MarketMonitor help you do?

Numerous events influence consumer behavior. Some are beyond your control and happen to you, such as lockdown measures or (bad) weather. Others are strategic in nature and are within your control, such as a changed pricing policy, an improved product assortment, or the introduction of a new store concept. But your competitors are not standing still either.

Understand how all these events impact your market and your position—both on a national level and for specific target groups or store segments. You can:

• Track monthly or quarterly brand performance
• Understand visit gains and losses to and from competitors
• Measure customer loyalty and visit frequency
• Evaluate regional differences in brand strength
• Analyze behavioral trends by customer segment

📊 Key Features

• Track Market Trends: Monitor footfall evolution for your brand and competitors over time, normalized for store count.
• Gain & Loss Analysis: See which brands you're winning visits from—or losing to—and how these shifts evolve.
• Customer Loyalty: Measure dwell time, visit frequency, and cross-visitation to assess customer engagement.
• Regional & Store-Level Insights: Compare performance across custom regions or store clusters.
• Segment Analysis: Understand behaviors of specific customer groups and tailor strategies accordingly.