Our products explained (MarketMonitor, CampaignCompass)

📍 MarketMonitor:

Understand how your brand & market are evolving

Brand and market insights for CMI, Strategy and Marketing Teams

Numerous events influence consumer behavior. Some are beyond your control and happen to you, such as lockdown measures or (bad) weather. Others are strategic in nature and are within your control, such as a changed pricing policy, an improved product assortment, or the introduction of a new store concept. But your competitors are not standing still either.

Understand how all these events impact your market and your position—both on a national level and for specific target groups or store segments.

📍 CampaignCompass:

Measure & improve your marketing impact

Campaign aid for Marketing, Media and Communications Teams

Retail is a constant challenge to convince consumers to choose you. As a brand, you influence consumer choice every day through various efforts. Your competitors are also taking action. A loyalty campaign, a sharp promotion, leaflet distribution, or a (D)OOH campaign—everything influences behavior.

Measure the impact of campaign efforts—yours or your competitors'. Both nationally and for specific target groups or store segments.