Product updates & release notes

18/08/2025 - Update

12/11/2024 - TrafficTracer pin-drop

The TrafficTracer product will allow you to decide where you want to roll out your digital counting loop with one simple click on a map.
This will have the following benefits for you as a user:

• More freedom to decide where to roll out the counting loop. When setting up a case, you start with determining your address as usual, after which you can place the counting loop on any (noteworthy) road in Belgium of your choice by simply clicking on that location on the map.
• More transparency as a user as you now know exactly where the counting loop is situated and for which road you are generating the number of passers-by.
• More options within TrafficTracer since you can now also roll out a counting loop for locations without a clear address (e.g. highways).

24/05/2024 - New Data Source Implementation for Belgium and the Netherlands

Over the past few months, we have been working hard on implementing a new data source for Belgium and the Netherlands. In parallel, several of our core algorithms have been further refined to ensure improved data accuracy.

What does this update include?

Our current panel is being expanded with this new data source, which provides approximately 30% more location data on average across all players, regions, and store locations. In addition, several algorithms responsible for maintaining data quality throughout the process have been significantly improved.

What does this mean for you?

Following extensive QA testing, adjustments where necessary, and several weeks of trial runs, the results are clear: data accuracy has improved across the board—at national, regional, and local levels—for all users. As modern tools like ChatGPT have already shown, more relevant data leads to better precision. This principle is essential in the world of retail market research, where every visitor counts.