About market research 'on steroids'

Market research ‘on steroids’

Accurat provides market research on steroids for retail brands, real estate & media companies in the Benelux & Germany. 

We combine the ‘best of both worlds’: a large volume of respondents to provide depth to zoom in and get granular insights (e.g. zone x segment x period) similar to internal data as well as the broadness & market view one can expect from market research or panel data to help understand the market, more than just one’s own customers. 

How does it work?

Our data consists of gps signals, collected via mobile applications of our partners. With an explicit GDPR consent we are allowed to use the anonymized data and turn it into aggregated insights. We turn raw signals into estimated place visits and trips throughout the day. Day in, day out. Those insights are translated to brand, market, audience or billboard  insights. 

Via a webbased interface you can login and generate reports from 30+ templates, each set up to provide an answer to typical retail, media or real estate questions.

What solutions do you offer?

Reports can be generated as part of three distinct solutions, each covering a specific topic: market understanding & benchmarking with competitors, marketing & campaign solutions such as impact measurement and a footfall & traffic solution used by retail, real estate & media companies. 

Our products are typically used by CMI, marketing, media & expansion teams.

Each report can be filtered to a specific period, include specific brands as competitors, focus on a specific audience segment or evaluate a subset of locations.