Accurat provides each account with 200+ out-of-the-box audiences. A - non exhaustive and continuously growing - overview of those audiences can be found below. All of them including additional metrics such as frequency, recency, specific POI visits etc can be combined to create custom audiences.
| Audience category | Type of audience | Description |
| Location | Urban home | Users who live in a city. |
| Rural home | Users who live in a rural location, outside the city. | |
| Occupation | Local workers | Users who work near their home location (<10 km). |
| White collar workers | Users expected to work as a clerk. | |
| Blue collar workers | Users who are expected to work in a factory. | |
| Students | Users that are considered to be students. | |
| Recent job changers | Users who recently switched jobs. | |
| Business traveller | Users estimated to travel for business. | |
| Demographics | Has kids | Users with (young) kids. |
| Recently moved | Users that recently moved. | |
| Social class | Users within an estilmated social class. | |
| Transport | Car commuters | Users that commute mostly by car. |
| Public transport commuters | Users that commute mostly by public transport. | |
| Bike commuters | Users that commute mostly by bike. | |
| Car addicts | Users that spend each day driving a car. | |
| Traffic jammers | Users that are often stuck in traffic. | |
| Category behaviour | Supermarket users | Users that visit supermarkets. |
| Fashion shoppers | Users that visit fashion stores. | |
| Beauty shoppers | Users that visit beauty stores. | |
| Shoe shoppers | Users that visit shoe stores. | |
| Sports store shoppers | Users that visit sports stores. | |
| DIY shopper | Users that visit DIY stores. | |
| Pet shop users | Users that visit pet shop stores. | |
| Local buyers | Users buying from local bakeries and butchers. | |
| Discount shoppers | Users that visit stores with a more discount offering. | |
| Premium shoppers | Users that visit stores with a more premium offering. | |
| Fast food users | Users that visit fast food restaurants. | |
| Fast food addicts | Users that outperform in visiting fast food restaurants. | |
| Fitness users | Users that visit fitness locations. | |
| Fitness addicts | Users that outperform in visiting fitness locations. | |
| Brand behaviour | <brand> customer | Users for a brand - calculated for 100+ retail brands |
| <your brand> customer | Users that visit your brand. | |
| <your brand> mixer | Users that visit your brand and at least one competitor. | |
| <your brand> churner | Users that tend to visit your store less compared to before. | |
| <your brand> loyal | Users that visit only your brand. | |
| <your brand> recent visitor | Users that visited your brand recently (timing dependent on category average). | |
| <your competitors> customer | Users that visit your competitor - calculated for all category competitors | |
| <your competitors> mixer | Users that visit your competitors and at least one competitor. | |
| <your competitors> loyal | Users that visit only your competitor. | |
| Lifestyle | Frequent movie-goers | Frequent visitors of movie theatres. |
| Frequent diners | Users that outperform in going out for diner. | |
| Frequent lunchers | Users that outperform in going out for lunch. | |
| Shopaholics | Select users with a high shopaholic behaviour, going for shopping most often. | |
| City shoppers | Users that prefer to go for shopping to the city. | |
| Mall shoppers | Users that prefer to go for shopping to malls. | |
| Periferic shoppers | Users that prefer to go for shopping in retail parcs or periferic locations. | |
| Local shoppers | Users that prefer to go for shopping near their home. | |
| Culturist | Users that prefer cultural activities. | |
| Soccer fan | Users that are a soccer fan. | |
| Sportiveness | Users that show a sportive behaviour. | |
| Local travellers | Users that travel locally. | |
| Abroad travellers | Users that travel abroad at least once a year. | |
| Owns a pet | Users that own a dog, cat or other pet. | |
| Deco interest | Users that go to accessory or home furniture stores often. | |
| Festival visitor | Users that go to festivals. | |
| Music fans | Users that have shown interst in music in several ways. | |
| Intentions | Car intenders | Users loooking to buy a car in the near future. |
| Kitchen intenders | Users loooking to buy a kitchen in the near future. | |
| Bathroom intenders | Users loooking to buy a bathroom in the near future. | |
| Windows & Doors intenders | Users loooking to buy windows or doors in the near future. | |
| Electronic intenders | Users loooking to buy electronics in the near future. |
