Creating a custom audience

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By Bart Muskala

updated 4 months ago

Although Accurat provides each user with a set of 200+ audiences out of the box, it is possible to create your own audience using many parameters such as frequency, recency, visits, ...

Create a custom audience

To create a custom audience follows a straightforward process as indicated below:

  1. Make sure to select the proper brandon the top left where the logo resides as audiences are added on a brand level.

    Remark: This is only due in case you have access to multiple brands.

  2. Go to audiences using the menu
  3. Choose to add a custom audience by clicking the '+' button in the bottom right
  4. Give the new audience a clear name and optionally add a description 
  5. Add a first audience criterium by hovering over the menu in the left and selecting a criterium with the click of a button

  6. Complete the necessary fields in the newly added pane on the right.
  7. You can add an unlimited number of selections to further define your audience and combine both with an 'AND' or 'OR' statement.
  8. If you want to add more complex combinations you can combine multiple 'Filter groups' by adding a filter group and repeating the process of adding criteria.
  9. And finally save your audience. Currently, it will appoint users to audiences overnight and show up in your dashboard the next day. 

Overview of all possible parameters

Below you can find an overview of all potential parameters that can be combined. Each selection requires to insert the right settings e.g. choose the frequency, the recency, add the selected brand or category...

Audience categoryType of audienceDescription
LocationCurrent location
(dynamic segment)
Select users based on the most recent location we tracked for a user within the latest hour time window. People are added to this segment temporarily.

Lives inSelect users based on the location where the user lives.

Works inSelect users based on the location where the user works.

Was before inSelect users based on the location for specific areas, cities or locations where the user was before.

Is currently near
(dynamic segment)
Select users based on the location where a user currently is near. People are added to this segment temporarily. Please use a minimum radius of 100m.

Is currently in - beta
(dynamic segment)
Select users based on the location where a user currently is. People are added to this segment temporarily. Currently, not all POIs can be chosen.

Travelled toSelect users that travelled to a specific country or city.
DemographicsHas kidsSelect users that have kids.

Recently movedSelect users that recently moved.

Is pregnantSelect users estimated to be pregnant based on specific behaviour.

Income levelSelect users based on their income level.
TransportCommutersSelect users based on their commute bevahiour.

Transport behaviourSelect users based on their transport bevahiour.

Distance travelledSelect users based on the distance they travel.

Car brand driversSelect users estimated to drive a specific car brand.

Traffic jammersSelect users that are often stuck in traffic.
OccupationStudentsSelect users that are considered to be students.

Changed jobsSelecht users whose work location changed the last month.

Job regularitySelect users based on the regularity or irregularity of their job.

Employement scheduleSelect professionals on a part-time or full time employment schedule.

Type of jobUse the type of job of the user (white collar vs blue collar vs administration).

Business travellerSelect users based on their abroad business travelling behaviour.
Category behaviourNear categorySelect users that were spotted near a POI within a specific category and thus could show potential interest.

Category frequencySelect users with a maximum or minimum frequency for a specific category.

Average category frequencySelect users based on their average frequency for a specific category.

Category recencySelect users based on their last visit to a specific category.

Category loyaltySelect users based on their (dis)loyalty of the user towards a maximum or minimum number of brands within a specific category.

Category churnersSelect users that show a drop in their usual visiting behaviour for the category.
Brand behaviourNear brand(s)Select users that were spotted near a POI from a specific brand and thus could show potential interest.

Brand frequencySelect users with a maximum or minimum frequency for a specific brand.

Average brand frequencySelect users based on their average frequency for a specific brand.

Brand recencySelect users based on their last visit to a specific brand.

Brand loyaltySelect users based on their (dis)loyalty of the user towards a brand and a maximum number of competing brands within a specific category.

Brand churnersSelect users that show a drop in their usual visiting behaviour for a brand.
POI behaviourNear POI(s)Select users that were spotted near a specific POI and thus could show potential interest.

POI frequencySelect users with a maximum or minimum frequency for a specific POI.

Average POI frequencySelect users based on their average frequency for a specific POI.

POI recencySelect users based on their last visit to a specific POI.

POI churnersSelect users that show a drop in their usual visiting behaviour for a POI.
LifestyleFrequent movie-goersSelect frequent visitors of movie theatres.

Frequent dinersSelect frequent diners.

Frequent lunchersSelect frequent lunchers.

ShopaholicsSelect users with a high shopaholic behaviour, going for shopping most often.

Shop location preferenceSelect users based on their location preference like cities, malls, local...

CulturistSelect users that prefer cultural activities.

Soccer fanSelect users that are a soccer fan of a specific club.

SportivenessSelect users that show a sportive behaviour. (sportlocaties vs lopen, fietsen)

Travel habitsSelect users based on their travel behaviour during specific moments in time.

Owns a petSelect users that own a dog, cat or other pet.
TechnologyDevice manufacturerSelect users with a specific manufacturer device.

OSSelect iOS or Android users or even users with a specific OS version.

CarrierSelect users that call via a specific carrier.
App interactionsNotification interactionsSelect users that received (planned: opened or acted upon) a notification.

Touchpoint interactionsSelect users that were exposed to one or more touchpoints.

Registered sinceSelect users that were registered before a specific date.

App usageSelect users that show highest or lowest activity with your app.
IntentionsCar intendersSelect users that show a raised interest to buy a car in the near future.

Kitchen intendersSelect users that show a raised interest to buy a kitchen in the near future.

Bathroom intendersSelect users that show a raised interest to buy a bathroom in the near future.

Windows & Doors intendersSelect users that show a raised interest to buy windows & doors in the near future.

Electronic intendersSelect users that show a raised interest to buy an electronic device in the near future.

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