Understand 200+ audiences out of the box

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By Bart Muskala

updated 7 months ago

Accurat provides each account with 200+ out-of-the-box audiences. A - non exhaustive and continuously growing - overview of those audiences can be found below. All of them including additional metrics such as frequency, recency, specific POI visits etc can be combined to create custom audiences.

Audience categoryType of audienceDescription
LocationUrban homeUsers who live in a city.

Rural homeUsers who live in a rural location, outside the city.
OccupationLocal workersUsers who work near their home location (<10 km).

White collar workersUsers expected to work as a clerk.

Blue collar workersUsers who are expected to work in a factory.

StudentsUsers that are considered to be students.

Recent job changersUsers who recently switched jobs.

Business travellerUsers estimated to travel for business.
DemographicsHas kidsUsers with (young) kids.

Recently movedUsers that recently moved.

Social classUsers within an estilmated social class.
TransportCar commutersUsers that commute mostly by car.

Public transport commutersUsers that commute mostly by public transport.

Bike commutersUsers that commute mostly by bike.

Car addictsUsers that spend each day driving a car.

Traffic jammersUsers that are often stuck in traffic.
Category behaviourSupermarket usersUsers that visit supermarkets.

Fashion shoppersUsers that visit fashion stores.

Beauty shoppersUsers that visit beauty stores.

Shoe shoppersUsers that visit shoe stores.

Sports store shoppersUsers that visit sports stores.

DIY shopperUsers that visit DIY stores.

Pet shop usersUsers that visit pet shop stores.

Local buyersUsers buying from local bakeries and butchers.

Discount shoppersUsers that visit stores with a more discount offering.

Premium shoppersUsers that visit stores with a more premium offering.

Fast food usersUsers that visit fast food restaurants.

Fast food addictsUsers that outperform in visiting fast food restaurants.

Fitness usersUsers that visit fitness locations.

Fitness addictsUsers that outperform in visiting fitness locations.
Brand behaviour<brand> customerUsers for a brand - calculated for 100+ retail brands 

<your brand> customerUsers that visit your brand.

<your brand> mixerUsers that visit your brand and at least one competitor.

<your brand> churnerUsers that tend to visit your store less compared to before.

<your brand> loyalUsers that visit only your brand.

<your brand> recent visitorUsers that visited your brand recently (timing dependent on category average).

<your competitors> customerUsers that visit your competitor - calculated for all category competitors

<your competitors> mixerUsers that visit your competitors and at least one competitor.

<your competitors> loyalUsers that visit only your competitor.
LifestyleFrequent movie-goersFrequent visitors of movie theatres.

Frequent dinersUsers that outperform in going out for diner.

Frequent lunchersUsers that outperform in going out for lunch.

ShopaholicsSelect users with a high shopaholic behaviour, going for shopping most often.

City shoppersUsers that prefer to go for shopping to the city.

Mall shoppersUsers that prefer to go for shopping to malls.

Periferic shoppersUsers that prefer to go for shopping in retail parcs or periferic locations.

Local shoppersUsers that prefer to go for shopping near their home.

CulturistUsers that prefer cultural activities.

Soccer fanUsers that are a soccer fan.

SportivenessUsers that show a sportive behaviour.

Local travellersUsers that travel locally.

Abroad travellersUsers that travel abroad at least once a year.

Owns a petUsers that own a dog, cat or other pet.

Deco interestUsers that go to accessory or home furniture stores often.

Festival visitorUsers that go to festivals.

Music fansUsers that have shown interst in music in several ways.
IntentionsCar intendersUsers loooking to buy a car in the near future.

Kitchen intendersUsers loooking to buy a kitchen in the near future.

Bathroom intendersUsers loooking to buy a bathroom in the near future.

Windows & Doors intendersUsers loooking to buy windows or doors in the near future.

Electronic intendersUsers loooking to buy electronics in the near future.

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