Understand 200+ audiences out of the box

Accurat provides each account with 200+ out-of-the-box audiences. A - non exhaustive and continuously growing - overview of those audiences can be found below. All of them including additional metrics such as frequency, recency, specific POI visits etc can be combined to create custom audiences.

Audience category	Type of audience	Description
Location	Urban home	Users who live in a city.
	Rural home	Users who live in a rural location, outside the city.
Occupation	Local workers	Users who work near their home location (<10 km).
	White collar workers	Users expected to work as a clerk.
	Blue collar workers	Users who are expected to work in a factory.
	Students	Users that are considered to be students.
	Recent job changers	Users who recently switched jobs.
	Business traveller	Users estimated to travel for business.
Demographics	Has kids	Users with (young) kids.
	Recently moved	Users that recently moved.
	Social class	Users within an estilmated social class.
Transport	Car commuters	Users that commute mostly by car.
	Public transport commuters	Users that commute mostly by public transport.
	Bike commuters	Users that commute mostly by bike.
	Car addicts	Users that spend each day driving a car.
	Traffic jammers	Users that are often stuck in traffic.
Category behaviour	Supermarket users	Users that visit supermarkets.
	Fashion shoppers	Users that visit fashion stores.
	Beauty shoppers	Users that visit beauty stores.
	Shoe shoppers	Users that visit shoe stores.
	Sports store shoppers	Users that visit sports stores.
	DIY shopper	Users that visit DIY stores.
	Pet shop users	Users that visit pet shop stores.
	Local buyers	Users buying from local bakeries and butchers.
	Discount shoppers	Users that visit stores with a more discount offering.
	Premium shoppers	Users that visit stores with a more premium offering.
	Fast food users	Users that visit fast food restaurants.
	Fast food addicts	Users that outperform in visiting fast food restaurants.
	Fitness users	Users that visit fitness locations.
	Fitness addicts	Users that outperform in visiting fitness locations.
Brand behaviour	<brand> customer	Users for a brand - calculated for 100+ retail brands
	<your brand> customer	Users that visit your brand.
	<your brand> mixer	Users that visit your brand and at least one competitor.
	<your brand> churner	Users that tend to visit your store less compared to before.
	<your brand> loyal	Users that visit only your brand.
	<your brand> recent visitor	Users that visited your brand recently (timing dependent on category average).
	<your competitors> customer	Users that visit your competitor - calculated for all category competitors
	<your competitors> mixer	Users that visit your competitors and at least one competitor.
	<your competitors> loyal	Users that visit only your competitor.
Lifestyle	Frequent movie-goers	Frequent visitors of movie theatres.
	Frequent diners	Users that outperform in going out for diner.
	Frequent lunchers	Users that outperform in going out for lunch.
	Shopaholics	Select users with a high shopaholic behaviour, going for shopping most often.
	City shoppers	Users that prefer to go for shopping to the city.
	Mall shoppers	Users that prefer to go for shopping to malls.
	Periferic shoppers	Users that prefer to go for shopping in retail parcs or periferic locations.
	Local shoppers	Users that prefer to go for shopping near their home.
	Culturist	Users that prefer cultural activities.
	Soccer fan	Users that are a soccer fan.
	Sportiveness	Users that show a sportive behaviour.
	Local travellers	Users that travel locally.
	Abroad travellers	Users that travel abroad at least once a year.
	Owns a pet	Users that own a dog, cat or other pet.
	Deco interest	Users that go to accessory or home furniture stores often.
	Festival visitor	Users that go to festivals.
	Music fans	Users that have shown interst in music in several ways.
Intentions	Car intenders	Users loooking to buy a car in the near future.
	Kitchen intenders	Users loooking to buy a kitchen in the near future.
	Bathroom intenders	Users loooking to buy a bathroom in the near future.
	Windows & Doors intenders	Users loooking to buy windows or doors in the near future.
	Electronic intenders	Users loooking to buy electronics in the near future.