Segments and profiles defined for your end users
A limitative list of segments can be found below. Not all segments are calculated yet or require further improvements. A more exhaustive list will be prioritized and further updated towards the future. Socio-demographic: language, income estimat...
The strategic and tactical value of multi-touch cross-channel attribution
When looking at Attribution models, multiple solutions exist. Marketing mix modeling (or media mix modeling, MMM) works with top-down, macro-level information. MMM analyzes aggregated historical data, customarily from offline sources like TV, radi...
Typical examples of location based use cases
Accurat offers location based intelligence solutions for retail brands, publishers and media companies . The benefits of the solution from a B2B point of view are clear. As permissions (both GDPR consent and a technical mobile OS permission) ar...
