---
title: "What is CampaignCompass?"
url: "https://support.accurat.ai/en/article/what-is-campaigncompass"
language: "en"
last_updated: "2025-06-23T07:51:06.423Z"
---

# What is CampaignCompass?

[Embedded content](https://www.youtube.com/embed/dB9ZDkLmm9c)

**CampaignCompass** is Accurat’s powerful location intelligence platform built for **Marketing, Media, and Consumer Insights teams**. It measures the real-world impact of your campaigns—across retail, loyalty, and (D)OOH media—by analyzing footfall, customer behavior, and brand interactions, all powered by anonymized, GDPR-compliant location data.

In an increasingly complex media landscape, knowing **what worked, for whom, and where** is essential. CampaignCompass gives you the clarity to evaluate campaign performance, compare against competitors, and understand consumer response—so you can optimize faster, prove ROI, and make smarter media decisions.

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### **💡 What does CampaignCompass help you do?**

Retail is a constant challenge to convince consumers to choose you. As a brand, you influence consumer choice every day through various efforts. Your competitors are also taking action. A loyalty campaign, a sharp promotion, leaflet distribution, or a (D)OOH campaign—everything influences behavior.

Measure the impact of campaign efforts—yours or your competitors'. Both nationally and for specific target groups or store segments.

-   Analyze a campaign's **market impact**
-   Measure your folders' **drive-to-store effect**
-   Identify the best folder design through **A/B testing**
-   Assess the impact of a (digital) **OOH billboard campaign**
-   **Optimize & plan** your door-to-door distribution
-   Maximize OOH impact by **selecting the best billboards**

### **📊 Key Features**

-   **Campaign Impact Analysis**: Measure footfall changes during your campaign and compare to baseline periods.
-   **Drive-to-Store Attribution**: Understand whether and how media exposure translates to real-world visits.
-   **Competitive Benchmarking**: Identify which brands gain or lose visits during your campaign window.
-   **Customer Loyalty Metrics**: Track how loyal your customers are throughout the campaign cycle.
-   **Segmented Insights**: Evaluate campaign performance across different consumer groups to refine targeting.