---
title: "How Accurat collects and processes data"
url: "https://support.accurat.ai/en/article/how-accurat-collects-and-processes-data"
language: "en"
last_updated: "2025-06-23T07:53:41.148Z"
---

# How Accurat collects and processes data

Understanding real-world behavior starts with high-quality, privacy-compliant data. At Accurat, we’ve built a robust data infrastructure that powers accurate, actionable insights—updated daily.

[Embedded content](https://www.youtube.com/embed/7DaazNj3OY4)

### **📍** How It Works

Every day, Accurat collects **millions of real-time location data points** from **hundreds of thousands of consenting users** via a diverse network of partner apps. These data points are cross-referenced with **Points of Interest (POIs)**—including your locations and those of your competitors—to provide a **clear, unbiased view of consumer behavior** in the physical world.

With large sample sizes, continuous data refreshes, and advanced analytics, our platform is often described as **Market Research on Steroids.**

### **📍** Privacy First, Always

We are committed to the highest standards of data privacy:

-   All data is **anonymized** and fully **GDPR-compliant**
-   Users opt in through our **partner app network**
-   **No personally identifiable information (PII)** is ever collected or stored

[Read more about how we deal with GDPR compliancy](https://accurat.ai/legal/gdpr) ➚

### **📍** Continuously Updated, Always Relevant

-   **Daily updates** ensure your insights reflect the most recent trends. 
-   A **broad partner ecosystem** guarantees diverse and representative data inputs
-   Our systems are built to scale, so you always get reliable results across locations and timeframes

### **📍** From Movement to Insight

Our **AI-powered analytics engine** transforms raw location signals into clear, actionable insights. Here's how we interpret real-world behavior:

-   **Frequently Visited Locations**: Identify home, work, and other key destinations to map consumer routines
-   **Retail & Brand Visits**: Understand shopping patterns, store preferences, and loyalty dynamics
-   **Out-of-Home (OOH) Interaction**: Measure exposure to billboards, digital screens, and transit ads to assess media impact