---
title: "Granularity of the data"
url: "https://support.accurat.ai/en/article/granularity-of-the-data"
language: "en"
last_updated: "2025-06-27T08:07:11.493Z"
---

# Granularity of the data

Data is collected at all times for all panel members. This results in sufficient data signals for nearly any location even on the hourly level. However: as a data-driven company, we believe big data should be treated as such and a to granular zoom on data should be treated with caution. That is why a model that uses multiple weeks of historic data is suggested for further modelling instead of limiting one self to using only the actual data at hand.

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![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeA506JjeuuJlOPuiMSVG4zJC0dcKYMOTI2voLg8g5n8yZlX3hAuJlrfHaV5dfeV6QptLZ6NgW_ttyslD_1ZHAxUg4sdftd0eJGrx_WKBlvrQi7I24bP2QXP4gg7H6tEnPxPdTjdw?key=NlIFlyvP2goJg2m9PXDJb1TM)

The following screenshots illustrate the granularity of data collected on a **monthly vs daily basis**. The image right shows *car traffic* collected for *one month*, the image below *footfall data* at IKEA and Flanders’ Expo in Ghent *on one day*.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXchBUufdJiC3QPM2n1Bk20gtDXc6q8rnN4SQyQOIRM0OdzDi6tBZyQcotzRGLSeRtQpLPRiaQQcaH7sWHQE2btIBSFUYA8sU1Z5sWKg-BRGdMtd_Wux1385svWFrM2ZG0A5TFTuww?key=NlIFlyvP2goJg2m9PXDJb1TM)