---
title: "Always vs in-app data: what's the difference?"
url: "https://support.accurat.ai/en/article/always-vs-in-app-data-whats-the-difference"
language: "en"
last_updated: "2025-06-27T08:03:58.381Z"
---

# Always vs in-app data: what's the difference?

Accurat collects location data **via mobile phones** and requires an explicit consent and a operating system permission of the user to fully function. This is polled in multiple steps, yet different for OS and its versions. 

* * *

It is possible to retrieve different permissions:

-   In App permission (once or every time the user uses the app)
-   Background permission (in order to retrieve coordinates also when the app is not in use, yet still running in the background).

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcAoXimfEnv62mdB1GuoacT6lBhotAyVou62u625cZPY1peVpH7TllexMSXqjhefarNnECR6P1pD5-asJjnINzbPfedxpUZbveQl7RPq3e46YP57stZPYoO2orDIvnZCgbA3CoV?key=NlIFlyvP2goJg2m9PXDJb1TM)

Our use cases require “Always on” background data in order to collect coordinates for users every single day in order to

-   Understand the average frequency for a brand or category
-   Measure the impact of a campaign
-   Define the home & work location of the user

We do not use in app collected data for our models.