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About business value

Describing the many benefits of location intelligence data.

Segments and profiles defined for your end users

A limitative list of segments can be found below. Not all segments are calculated yet or require further improvements. A more exhaustive list will be prioritized and further updated towards the future. Socio-demographic: language, income estimat...

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By Bart Muskala

October 23, 2018

The strategic and tactical value of multi-touch cross-channel attribution

When looking at Attribution models, multiple solutions exist. Marketing mix modeling (or media mix modeling, MMM) works with top-down, macro-level information. MMM analyzes aggregated historical data, customarily from offline sources like TV, radi...

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By Bart Muskala

November 10, 2018

Typical examples of location based use cases

Accurat offers location based intelligence solutions for  retail brands, publishers  and media companies . The benefits of the solution from a B2B point of view are clear. As permissions (both GDPR consent and a technical mobile OS permission) ar...

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By Bart Muskala

March 20, 2020
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